Paper Details
This is an individual written assignment that is no longer than 1 page, single-spaced, 12 point font, 1″ margins. Avoid listing your name on the file. I can identify the author via the Canvas submission. These are due at the beginning of class on the respective due date.
Successful analyses will focus on ANSWERING THE INDICATED QUESTION COMPLETELY.
In this case, for Boston Beer, focus only on question 2: Describe Boston Beer’s Differentiation Strategy. How does Boston Beer increase Willingness-to-Pay? How does Boston Beer keep Supplier Opportunity Costs in check?
Notes:
1. Do not answer the other questions (i.e., Question 1 or 3) of the Orienting Questions.
2. As a guide, the grading rubric I will use to evaluate this 50 point assignment is attached here WI_2020_BA453 Case Grading Rubric ONE 50 pts-1.pdfPreview the document.
3. For the 35 point Assessment and Evaluation portion, 15 points will be allocated to “differentiation strategy”; 10 points to WTP; and 10 points to SOC. In other words, if you completely neglect SOC, it will not be possible to receive more than 25 points in this 35 point section.
ANSWER:
TO: Executive Management, Boston Beer
FROM: Operations Manager, Boston Beer.
DATE: xxxx.
SUBJECT: REVITALIZING THE BUSINESS MODEL.
We have largely succeeded in the United States’ beer industry because of the business model that the firm has embraced. The differentiation strategy that the firm adopted right from an early stage has enabled the capturing and maintenance of competitive advantage. Continuous product innovation enhanced by the development of craft brew incubator in 2011 has strengthened the product differentiation approach. Through the incubator, we have acquired several brands that have improved our product line and enhanced brand recognition. The firm’s strategy of running the annual contest among homebrewers on the possibilities of their brands being absorbed in the company product line has facilitated the differentiation strategy. The annual contest is a source to a number of the flavors that we are offering in the market. Besides, it strengthens the firm’s relationships with locals. The flavors developed by homebrewers will likely… To continue reading, click on the button below.