Assignment Instructions
New venture opportunity and SWOT analysis paper
This week we will study the SWOT analysis in detail. This week’s paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your sources, limit quotes, and edit your work well! Your work will automatically be reviewed by Turnitin upon submission. You will be able to see your similarity report within 20 minutes after your submission. Resubmits are not permitted. Please make sure you cite your work properly and avoid direct quotes.
For this assignment you will invent a new business. This is a new start – up venture, not an existing one or one that is expanding. Do not use a business created in a previous class. You may not use papers (or any part of a paper) submitted in another class. Make up the business, the location, the client base, and the product or service. Do not use any real company. You may review a real company’s website for ideas, but the basis of this paper should be your own ideas. Your opening sentence should begin with something like this: “The new business venture that I will evaluate is ……………..” Expect that your business will be opened in this coming year, not one that opened 10 years ago. Your introduction should include a description of your company and any details that are important to the reader. The description of your company should be a couple paragraphs with a summary of the business. The other details can be discussed when you are reviewing each of the SWOT elements. The final goal of this paper is to prepare a SWOT analysis of your new venture company. Make sure you have at least two other sources (other than the text) to supplement your work.
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After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis. Make sure you have included the actual SWOT analysis quad chart (embedded within your paper) listing the strengths, weaknesses, threats, and opportunities. You can use your own chart, but your paper should include a simple SWOT chart with the four segments. Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis.
So, your paper should include a title page and a reference page (no abstract is required):
1 – a description of your new venture (have a clear introduction)
2 – include a simple quad chart with the four basic quadrants embedded in your paper
3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats
- be sure to include monetary information. You can’t evaluate a new start up for a beauty salon if you don’t include the costs to start up. How many hair cuts would you have to provide customers before you break even each month (of course you can estimate costs). For instance, you have to purchase equipment (dryers, chairs, etc) and you have to rent space (or buy space). What is the monthly rent or mortgage payment and how easily will that be earned each month. Include all other costs also (payroll, supplies, advertising, etc). Where will the start up money come from?
5 – an evaluation – based on what you have learned, will you continue your business venture? Be sure to answer that question at the close of your paper.
ANSWER:
The new business venture that I will evaluate is on the production and sale of solar-powered air compressors. Human behavior and reliance on natural energy have disadvantaged the world and increased the risk of climate change. The air compressors that are used in the market today are powered by natural energy (electricity and oil). Though air compressors help numerous complete functions in everyday life, their source of energy contributes to the unsustainable environment for the current and future generations. I, thus, believe that green (solar-powered) air compressors can help save the environment and can attract a wide range of customers.
The solar-powered air compressors will be produced by Greentech Limited, a firm that I will begin. The firm will concentrate on the production of solar-powered items with a view of increasing environmental sustainability. Greentech will invest in a solar garden, where it will harvest solar power and use it to recharge the items that it will produce. It will also have branches across the country to distribute solar-powered batteries or solar panels to customers. Importantly, the first product for the firm will be the green air compressors….To continue reading, click on the button below.