Required Resources
Read/review the following resources for this activity:
- Textbook: Chapters 11 and 12
- Lesson
- Minimum of 1 scholarly source
Instructions
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
ANSWER
xxxx is an institutional pharmacy with operation points across the country. It has a customer support center in Tampa, Florida, and pharmacies in numerous facilities, including in my community. It is a market leader owing to its robust marketing.
Target Market
A firm’s marketing effort must conceptualize the target market. Gitman et al. (2018) noted that a target market is a specified group of customers to whom a company directs its marketing efforts. xxxx targets particular institutions and patients. xxxx also targets home infusion by providing pharmaceutical products for patients outside the hospital. The firm offers specialty pharmacy services to address the drug needs of people with specialty conditions, such as… To access full answer. click on the purchase button below.